One of the most important things a small business can do.
Drive engagement across multiple devices with personalized content experiences that are both interactive and visually immersive. Content Marketing is all about telling your story, letting your audience know what it is that you’re doing and why you’re doing it. Count on Exquisite Enterprises to get your story heard!
Be Seen, The Right Way
Our Approach to Content Marketing
An initial content audit, including competitive review and keyword research, is conducted. This allows us to build a cohesive content strategy with a clear outline for implementation, effectiveness, and success.
Every content strategy is unique. We want to get to know your brand, understand your needs, and determine an appropriate timeline and project plan tailored to your business.
Assess your current content, competition & industry
Identify keywords, topics, and material to boost content
Establish a timeline for effective content creation
With a clear strategy in place, we create & update content in the form of site pages, blogs & news articles, social media, email & more - through writing, photo/video, infographics & other media.
Copywriting & design that makes visitors want to stay
Images & infographics to guide readers along
Compelling calls to action that convert
Experienced across a wide variety of platforms, we identify which ones will work best for your content and then execute on delivering that content with maximum impact.
Site content from the home page to service/landing pages & blogs
Social media to help boost content visibility & brand awareness
Email marketing, video, podcasts, publications & print
Cross-promotion is another effective way to boost your content. We select a variety of platforms across social media, email, newsletters, influencers, complementary brands, and more.
Social media content posts & links
Co-promoting content with other brands
Link-building and guest-blogging
Types of Content We Create
The right content, paired with the right marketing & branding strategies, oftentimes leads to optimal success for any small business. Our team of account managers, creative leads, copywriters, designers and more work together to create compelling content that converts to leads & sales.
Website Content & Blogs
Build credibility as an expert in your industry
The Impact of Content
Content is a common element across several marketing components, from websites and social media to email, ads & more. Compelling content communicates your story to your audience and drives traffic, leads & sales.
Successful email marketing campaigns rely on compelling content to grab the reader’s attention, tell your story and give an effective call to action.
Social media is a great lead-in for your content. Short-form posts use copy & images to compel the viewer to click through to your website to learn more.
Search Engine Optimization (SEO)
SEO-friendly content means making it easier for Google & your customers to find you. We do this through keywords, structure, links, tags & more.
Creating effective PPC campaigns (e.g. Google Ads, Faceboook ads) relies on clear, concise content that compels the viewer to click through to your site.
PR is another means of telling your story and creating awareness & interest, so it makes sense that public relations and content marketing go hand in hand.
You Have Questions. We Have Answers.
What is content marketing?
Content marketing is all about story. The story of what you do and why you do it. It's told by creating valuable & relevant content to appeal to your target audience and, ultimately, create traffic, leads & sales.
What makes good content?
It should be engaging, relevant and useful. And it starts with “why.” Ask yourself why a customer is on your site. Then answer their question, “why should I trust you?” Grab their attention. An image and headline should tell the audience why they’ll want to read the story.
Why is content marketing so important?
How can content drive traffic to a small business?
By making your content more relevant to the customer's needs, wants & desires, you have a better chance that people will listen to what you have to say. Keep providing value, and those people will eventually become customers and/or repeat customers.
Let's Get Started!
Every content marketing project is unique. We want to get to know your brand and understand your needs. Schedule a Discovery Call with us today.